Bob Burg, “The Go-Giver”, Know, Like and Trust!
Bob Burg, the co-author of the popular “The Go-Giver” series, is a well-known author in the business, sales, and marketing arena. In sales and networking meeting all around the world, his famous quote, “All things being equal, people do business with and refer business to those people they know, like, and trust!” can be heard. During this interview with Bob Burg, I could see that he definitely walks his talk.
Starting in broadcast journalism, Bob had to learn to overcome his Boston accent. He admits, he wasn’t a very good news anchor because he preferred to talk about all the positive things in life.
In this interview, Bob talks about the importance of book titles and why “It’s Not About You” didn’t really work quite as well as “The Go-Giver.” (Hint: try giving a book titled “It’s Not About You” as a gift to someone)
I broke the news to Bob that his book, “The Go-Giver Leader” is NOT a business book. No, really, it’s not. It’s a LIFE BOOK. Anyone who is in any position of leadership should read this book. Lessons in this book apply to parents, scout leaders, teachers, student government leaders, CEOs and retail managers. This book is profound, easy to ready, and has information that is assimilated effortlessly.
Bob Burg tells us during the interview that the great leaders, top sales people and influencers are continually looking for ways to do things that will benefit others. Not at their own expense; he’s very adamant that this is not an act of martyrdom or being a doormat or being self-sacrificial, but rather, a way to conduct business and live their life. Shift from an “I” focus to an “other” focus.
During the interview, we covered The 5 Laws of Stratospheric Success, not once but twice! The first time, Bob gave us the general rundown of what the 5 laws are, and what they mean. The second time, we went back through and discussed how these laws apply in the digital world of social media.
The 5 Laws of Stratospheric Success are:
- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
- The Law of Authenticity: The most valuable gift you have to offer is yourself.
- The Law of Receptivity: The key to effective giving is to stay open to receiving.
Enjoy the interview below!